Beards have experienced a surge in popularity in the past few years, but new beard-growers often underestimate the importance of beard care. Without due care and attention, men are left with dry, scratchy and easily broken beards, as well as itchy skin.

Let’s face it, no one wants to kiss around a coarse, scratchy beard and partners won’t thank you for giving their face an unsightly rash. Authentic Argan Oil is the secret weapon that will help you create the beard of your dreams. It will leave your beard feeling soft and smooth and your skin bright and healthy.

The benefits of argan oil for beard care

Authentic Argan Oil is packed with Vitamin E, antioxidants, linoleic acid and Omega-6 fatty acids, which all have benefits for hair and skin. Use argan oil to:

1. Moisturise your beard
Your beard will be soft, smooth and shiny in no time thanks to the moisturising properties of argan oil. This oil also repairs split ends which can prevent a scratchy, unkempt beard.

2. Stimulate growth
Vitamin E, present in large quantities in argan oil, stimulates the growth of new cells and promotes full, healthy beard growth.

3. Reduce itchiness
Coarse, dry beards lead to irritated skin. Many people complain that beards are itchy to grow, but by conditioning your beard with argan oil you will keep your skin smooth and prevent itchiness.

4. Smell great
Pure argan oil has a naturally pleasant botanic scent that will leave your beard smelling clean and cared for, which is much preferable to the perfumed beard oils available.

5. Care for your skin
If the time comes to trim or shave your beard, argan oil makes an excellent shaving product. It can be used both as a shaving oil and as a pre- or post-shave balm. Vitamin E is an important antioxidant for use in skin care, and has been important in dermatology for more than 50 years

Applying argan oil to your beard

Beards of all shapes and sizes can benefit from the regular application of argan oil. All that is needed is a few drops of oil applied throughout the beard and you'll see the benefits in no time. Argan oil is best used by itself, as other products may have additives that make it less effective.

Rub a few drops of oil between the palms of your hand, and daub it onto your beard, starting at the bottom and working your way up. Make sure to massage the oil thoroughly through the hair and onto your skin.

Once it's rubbed in thoroughly, groom your beard downwards and style as normal.

This is best done once a day or once every second day, after your beard has been washed and dried in the shower.

Authentic Argan Oil is an additive-free product that is made of 100% goodness. Adding it to your daily care routine will give you a softer beard that's healthier and less itchy than normal. Use it to give your beard the natural boost it deserves and forever save your partner from dry, scratchy kisses.